Skip to main content

CampaignObjective

What a campaign is being optimised for, as set in the provider’s console.

enum CampaignObjective {
  SALES
  TRAFFIC
  AWARENESS
  CONVERSIONS
  MESSAGES
  ORDERS
}

Values​

CampaignObjective.SALES​

Optimised for purchases. Its conversions are orders, so its cost per acquisition is directly comparable across providers.

CampaignObjective.TRAFFIC​

Optimised for visits. Its conversions are the ones the provider attributes, which are usually cheaper and lower intent than a SALES campaign’s.

CampaignObjective.AWARENESS​

Optimised for reach. It may report few or no conversions by design, which is why cac is nullable rather than zero.

CampaignObjective.CONVERSIONS​

Optimised for a conversion the merchant defined, which is usually but not always a purchase. Compare its cost per acquisition with a SALES campaign’s only once you know what the platform was told to count.

CampaignObjective.MESSAGES​

Optimised for conversations started — a click through to a chat thread rather than to a checkout. Common where a sale is agreed by message before it is paid for.

CampaignObjective.ORDERS​

Optimised for orders placed inside the platform itself, so the platform sees the order rather than attributing one it cannot observe.

Member Of​

Campaign object