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AdMonthlyTotals

What one advertising platform, or one account on it, reports for the merchant’s current month.

type AdMonthlyTotals {
  spend: Money!
  customers: Int!
  cac: Money
  attributedRevenue: Money
}

Fields​

AdMonthlyTotals.spend ● Money! non-null object​

What was spent this month, in the reporting currency.

AdMonthlyTotals.customers ● Int! non-null scalar​

How many customers the platform attributes to this month’s spend. Attribution windows differ between platforms, so this is the platform’s count rather than an independently measured one.

AdMonthlyTotals.cac ● Money object​

What one customer cost this month. Null when the month attributed no customers at all — spend with nobody acquired has no cost per acquisition, and reporting zero would be a lie. Note that a PLATFORM’s figure is the platform’s own and need not equal this month’s spend divided by its customers; an account’s is that division.

AdMonthlyTotals.attributedRevenue ● Money object​

The revenue the platform attributes to this month’s advertising. Null for an ad account: platforms attribute revenue to themselves, not to each account a merchant has opened on them.

Member Of​

AdAccount object ● AdPlatform object