blendedMetrics

The merchant’s advertising totals for this month, across every platform in the blend. Null when no platform is in the blend at all — with no platform there is no currency, and an aggregate has to be denominated in something.

blendedMetrics: BlendedMetrics

Type

BlendedMetrics object

The merchant’s advertising totals across every platform at once — what a customer actually costs, rather than what each channel reports on its own. Platforms the merchant is only trialling are reported alongside these totals and left out of them, so trialling a channel cannot move the number a lender reads.